Forward Looking

Founded in 1986 by Irma Zandl, one of America’s foremost experts on consumer behavior and trend research, the Zandl Group is a New York-based qualitative research firm specializing in “what’s next” for businesses and consumers.

Over the last 20 years we have pioneered the use of many ethnographic and non-traditional research approaches that yield rich insights while also providing clients with first-hand exposure to their consumers’ world. Our consumer-centric approach is dedicated to keeping brands culturally relevant to today's hard to reach consumer.

Our team is recruited from diverse fields (including anthropology, the arts and tech), along with brand management strategists, providing a broad range of experience and a depth of reference points.