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WHAT THEY SAY ABOUT US:
“Zandl is a great research company if you are trying to find the trends! Throughout our partnership with them, they were constantly sending updates on the newest advertisements, products, etc. that they came across. Their hip research approach, thoughtful recruiting, and trend-spotting were excellent. When the project was over, they went above and beyond expectations to help button up some final details. A true team effort up to the end”
Kate Fortlage
Assistant Brand Manager
Kao Brands Company
“Working with Irma and her team was an absolute pleasure! Not only did they provide us with an innovative approach that led to motivating insights, Irma became an active member of our team. Her voice in our discussions always brought candor, truth and a lot of fun. She really has her finger on the pulse.”
Nadine Nicosia
Account Director
KBP Advertising
“The Zandl Group is all about ideas. Ideas that make you think. Ideas that tell a story. Sometimes, ideas that make you squirm. And Irma’s expertise in today’s cultural trends and consumer mood and mindset gives her the credentials. Bottom line, my clients feel informed and inspired.”
Stewart Young
Senior VP Research and Planning
BBDO
“The Zandl Group are a breath of fresh air to any marketer. Their unique ideas (from promotional concepts to new product launches) are always relevant to our core consumer target (21-34 year olds). The group’s proven ‘trend’ track record provides a comfort level that all initiatives are very much grounded in reality. In addition, their understanding of the diversified young adult market results in truly customized marketing initiatives (vs. other traditional agencies). The company’s expertise combined with Irma’s incredible passion and positive disposition makes a very powerful marketing resource. Irma Z is the Cat’s Meow!”
Carol Lloyd
Senior Marketing Manager
Bacardi-Martini
“I have been working with the Zandl Group for over a decade and they have the best grasp of today’s consumer of anyone I have worked with. The personal touch added to this work by Irma herself has been priceless. She often calls out of the blue with a key piece of information that miraculously links to our ongoing work and she genuinely cares about the influence she has on our decisions. Her thinking is fresh and refreshing compared to our standard research and thinking."
Jeff L. Hartley
Manager—Brand Character and Theme Research
General Motors Design
“We at Disney have many forecast services available to us, but in my opinion, there is no one better than you are. To spend time with you and discuss what is happening, why it is happening, and most importantly ‘what’s next’ is invaluable to our business. Your insights and suggestions have really helped us with our positioning in the marketplace. Look forward to your next visit, and thank you for your energy, insight and all your hard work.”
Dennis Green
VP Global Creative
Disney Consumer Products
“Irma Zandl provides marketing professionals with a unique, ecologically valid perspective on what’s “cool”; most importantly, she has unparalleled facility to communicate the richness of this information in highly actionable fashion. At a recent presentation, Irma previewed trends for a large group of movie, video and music marketers at 20th Century Fox, including several senior executives who are rarely impressed by any sort of research. She received the strongest validation possible, including comments like “We have to bring her back to speak to every marketer in the company” and “We should listen to her before we choose what movies to make.”
Danny Kaye
Senior VP of Business Development for Domestic Home
Entertainment
20th Century Fox
“Irma Zandl gives a great presentation. Her well-researched insights are right on target, and she presents in an upbeat, engaging way that gets and holds attention. Irma tailored her remarks to reflect trends in our industry, which made her presentation all the more compelling.”
Steve Sanger
CEO
General Mills
“The Zandl Group is one of the most inspiring, committed and dedicated organizations I’ve worked with. They absolutely get it! They have a complete understanding of business issues, the relentless pursuit of uncovering human behaviors affecting and affected by brand challenges, an unwavering passion for insight “discovery” and the delivery of actionable results.”
Esther Franklin
Senior VP, Director Consumer Context Planning
Starcom
“The Zandl Group is known by marketers as an acknowledged expert in the field of consumer insight. Their information gathering techniques fit the lifestyles of consumers, and their analytical insights are intuitive, enlightening, and actionable. They also have the ability to tailor projects to meet the objectives of smaller scope as well as larger projects.”
Sylvia Oriatti
Director—New Product Development
Dean Foods Co.
“The Zandl Group displays superior knowledge of the young adult market. Irma Zandl’s warm, straightforward yet fun approach yields quality information and insights that allows marketers to develop actionable strategies and execute meaningful plans. The Zandl Group helps their clients find the truths about the young adult market.”
Ray McDonald
VP Marketing
Wolverine World Wide
“Our eyes were opened wide (sometimes in shock!) as Zandl surrounded us with insights through video, collage and presentation. It was a perfect springboard to new product development.”
Janine Davis
President
Pivotal Insights
“The Zandl Group has been instrumental in helping us hone the relevancy of our marketing efforts. They play an important role as part of the Bacardi marketing team in providing direction and input on a wide range of elements in the marketing mix, including advertising creative, new product development, promotions and drink ideas. The Zandl Group helps keep us connected to our target and is a great sounding board for a variety of brand messaging issues. We see Irma Zandl and her group as an extension of our marketing department who we trust and enjoy working with. At the end of the day, they add tremendous value to our efforts.”
John Gomez
CMO
Bacardi
“I can’t imagine working on a youth-marketing assignment and not having access to Zandl’s HOT SHEET. It tells what kids are into with some trend forecasting upfront. It’s the only tool I know that covers such a broad range of subjects so frequently. Zandl is the best way for us to keep our finger on what’s going on.”
Cathy Liepe Maas
Senior Partner/Strategic Planning Director
J. Walter Thompson
“I look forward to reading the HOT SHEET. It has a pulse that I find exciting and enlightening. It keeps me current and aware of what’s happening. THE HOT SHEET brings things to life for me—and then I begin to notice similar examples in real life. Since I’ve been reading the HOT SHEET for 8 or 10 years, it’s been interesting to see what continues and grows, what wanes and what re-surfaces with a new twist.”
Kathleen Alfano, Ph.D.
Research and Development
Fisher-Price
“Ford Motor Company has been a HOT SHEET subscriber for many years. It has been, and continues to be, a great source of insight and understanding into the young adult market. We are very pleased with the support and responsiveness of the Zandl Group and enjoy working with Richard Leonard and Irma Zandl.”
Mary Klupp
Global Consumer Insights Manager
Ford Motor Co.
“The Zandl Group was fantastic! We not only got the insights and direction we were looking for, we got 20 years of Irma's experience and the cumulative experience of the whole team (and not an m&m in sight!).”
Christopher Keefe
Partner, Managing Director
Full Contact Advertising
“Zandlicious! Irma and her team immersed us in deep consumer insight goodness that fueled all our strategic, brand and creative development. how inspiring!”
John Young
Partner
Full Contact Advertising
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