Consulting Services and Projects
As one of your agency partners (either on retainer or project basis) we will help you hone the relevancy of your marketing efforts and provide you with our expertise in consumer insights and trend research. Our consulting resources include proprietary consumer panels, on-going immersions, trend analysis and Trend Tracking Reports. Our experience in many different categories, industries and age groups (e.g. Generation Y) brings a wid and fresh perspective to our clients’ marketing efforts.
As an active member of your team, we will provide expert opinion and keep you informed and up-to-date on today’s cultural trends as well as the consumer’s mood and mindset.
Our consulting services include:
Retainer (annual or project basis)
- Extension of your team
- Available for expert opinion, feedback on marketing efforts, new product development, etc.
- Attendance/input at relevant meetings
- Sounding board for ideas, etc.
Presentations (e.g. trends, consumer insights)
- Our presentations are always highly visual with video highlights to engage and thoroughly immerse the audience in the subject matter
- Well-researched, highly actionable and relevant to specific client issues
- Ideal for Sales meetings, brand summits, company events, off-sites
- Ideation kick-off
Crash Course
- Crash Courses are designed to immerse your team in a specific topic, consumer segment or emerging trend that is significantly impacting consumer behavior and attitudes e.g. Digital Natives (young consumers who have only ever known an internet world)
- Crash courses are intensive deep dives and include pre-work assignments, a presentation and a hands-on workshop session to thoroughly immerse the team in the subject matter and fully integrate the learning into their business plans.
Ideation Sessions
- Facilitation for brand summits, off-sites, etc.
- Participation in brand summits, off-sites, etc.
- We utilize our on-going consumer research and Trend Tracking Report as a springboard for the Ideation session
Patterning/Scouting Reports
- In depth scouting reports on specific US cities with detailed information on the newest and most trend-forward retailers, bars and restaurants, hotels, gyms, gourmet stores, spas, neighborhoods, architecture, household goods, sporting goods, etc.
- Patterning/Scouting Reports immerse client marketing, creative and sales teams in the newest market developments and consumer lifestyle trends
Our consulting projects frequently encompass:
New products/Line Extensions
- Brand positioning/rebranding
- Packaging design
- Promotions
- Public relations
- Advertising/media direction
Design/Visual Communications
-We provide a consumer and trend perspective on your design and graphics including packaging, website, promotional materials, advertising.
Consumer Segmentation
We provide the context that brings deeply analytical segmentation studies to life. Our videos and consumer insights personalize and illustrate consumer segmentation studies.
- Age
- Gender specific
- Ethnicity
- Subcultures
- Influencer strategy
