Accurate, actionable trend forecasting is essential for all businesses.  To keep you on the forefront of emerging trends, our ongoing explorations synthesize our proprietary qualitative research with secondary (qualitative & quantitative) research, seeking out connections that indicate emerging and evolving trends.

From media scans (monitoring blogs, print, TV, etc) to tapping into our Online Panel of Thought Leaders (our proprietary panel of progressive young adult consumers, recruited for their perceptive, passionate and conceptual abilities) to our ethnographic immersions, we are gathering information from a broad range of sources.

We also track pop culture and street trends for the latest on the buzz front. While these have a short lifecycle, they can energize a brand’s advertising and promotions.

We bring trends and consumer insights to life in highly visual reports, DVDs, videos, presentations and workshops.

For the latest buzz, check out the Zandland Blog to see what’s getting our attention in design, art, tech, advertising, music, food, nightlife and more.