YOUNG ADULT HOT SHEET
Download a sample Hot Sheet

An annual subscription to The Young Adult Hot Sheet is like having an on-going young adult market research program keeping you tapped in, helping you understand your consumers’ mindset and alerting you to emerging trends.

Throughout the year, 1200 young adults, ages 21-29, complete open-ended questionnaires exploring their values and aspirations, lifestyle and interests, entertainment and media, and purchase behavior in a broad range of categories. Survey data is segmented by gender and age range (21-24 and 25-29). Open-ended questions keep it real and alert us to new developments at their inception. Our annualized sample is representative of this population segment by gender, age, ethnic background and region according to Census data.


A subscription includes three components:
1. The Young Adult Hot Sheet (6 reports)

Every two months, you’ll receive THE YOUNG ADULT HOT SHEET, all the latest market developments, based on surveys conducted in the prior two months among 200 young adults, ages 21-29.  The ‘Highlights’ section focuses on emerging trends, while the survey data provides a reality check that helps you separate fact from media hype.
2. Year End Report

An 80-page quantitative analysis of the 1200 surveys conducted in the 12-month calendar year with a focus on annualized trending. The comprehensive analysis includes percentages and provides a benchmark for tracking YOUNG ADULT HOT SHEET developments the following year.
3. Hot Sheet Live (presentation)

Offered each spring at your office, HOT SHEET LIVE is a fun, entertaining and informative look at emerging trends as well as highlights of the previous year. Partially tailored for each subscriber’s needs, the 90-minute presentation includes Q&A—a chance to discuss the implications for your business. For many subscribers, HOT SHEET LIVE is a company event—bringing everyone up to date on where the young adult market is headed.


All reports are delivered in electronic and hard copy formats.

The subscription cost is $18,000. (This does not include travel expenses for the optional Hot Sheet Live presentation, which will be billed at cost.)