YOUTH MARKET HOT SHEET
Download a sample Hot Sheet

An annual subscription to The Youth Market Hot Sheet is like having an on-going youth market research program, keeping you tapped in, helping you understand your consumers’ mindset and alerting you to emerging trends.

Based on surveys conducted throughout the country with young people ages 8-24, The Youth Market Hot Sheet is the only trend report that tracks tweens, teens and young adults. With survey data segmented by gender and age group (8-12, 13-17, 18-24), it facilitates target marketing and helps you anticipate the trickle-down influence of older groups on younger ones.

Throughout the year, 3000 young people complete open-ended questionnaires exploring their values and aspirations, lifestyle and interests, entertainment and media, and purchase behavior in a broad range of categories. Open-ended questions keep it real and alert us to new developments at their inception. Our annualized sample is representative of this population segment by gender, age, ethnic background and region according to Census data.


A subscription includes three components:
1. The Youth Market Hot Sheet (6 reports)

Every two months, you’ll receive THE YOUTH MARKET HOT SHEET, based on surveys conducted in the prior two months among 500 young people.  The ‘Highlights’ section focuses on emerging trends by age group, while the survey data provides a reality check that helps you separate fact from media hype.
2. Year End Report

A 140-page quantitative analysis of the 3000 surveys conducted in the 12-month calendar year with a focus on annualized trending. The comprehensive analysis includes percentages and provides a benchmark for tracking HOT SHEET developments the following year.
3. Hot Sheet Live (presentation)

Offered each spring at your office, HOT SHEET LIVE is a fun, entertaining and informative look at emerging trends as well as highlights of the previous year. Partially tailored for each subscriber’s needs, the 90-minute presentation includes Q&A—a chance to discuss the implications for your business. For many subscribers, HOT SHEET LIVE is a company event—bringing everyone up to date on where the youth market is headed.


All reports are delivered in electronic and hard copy formats.

The subscription cost is $18,000. (This does not include travel expenses for the optional Hot Sheet Live presentation, which will be billed at cost.)