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YOUTH MARKET/YOUNG ADULT TREND TRACKING REPORT (Hot Sheet)
Download a sample Hot Sheet
An annual subscription to our YOUTH MARKET/YOUNG ADULT TREND TRACKING REPORT (The Hot Sheet) is like having an on-going market research program, keeping you tapped in, helping you understand the Generation Y/Millennial mindset and alerting you to hot new trends at their inception. The report facilitates target marketing and helps clients track and monitor macro trends developing in multiple categories.
Based on surveys conducted throughout the country with young people ages 8-24, The YOUTH MARKET/YOUNG ADULT TREND TRACKING REPORT is the only report of its kind that focuses on young adults, teens, and tweens. Survey data is segmented by gender and age group (8-12, 13-17, 18-24).
Throughout the year, young adults, teens and tweens complete open-ended questionnaires exploring what’s new and cool on their radar, their values and aspirations, lifestyle and interests, their involvement with technology and social networking, entertainment and media consumption, purchase behavior and hot new brands in a broad range of categories. The use of open-ended questions results in more in-depth, real answers from our Gen Y panelists, thereby highlighting their specific interests. Our annualized sample is representative of this population segment by gender, age, ethnic background and region according to Census data.
A subscription include:
- Youth Market/Young Adult Trend Tracking Report (6 reports)
Every two months, you’ll receive THE YOUTH MARKET/YOUNG ADULT TREND TRACKING REPORT, based on surveys conducted in the prior two months among 500 young people. The ‘Highlights’ section focuses on emerging trends by age group, while the survey data provides unfiltered consumer insights directly from the panelists utilizing an open-ended questionnaire for the most up-to-date information.
- Annual Presentation (Hot Sheet Live)
Offered each spring at your office, our annual presentation is a fun, entertaining and informative look at emerging trends in the Generation Y cultural landscape, as well as highlights of the previous year. Partially tailored for each subscriber’s needs, the 90-minute presentation includes Q&A—a chance to discuss the implications for your business. For many subscribers, our annual presentation is a company event—bringing everyone up to date on where the Generation Y/youth market is headed.
All reports are delivered in electronic format (PDF).
The subscription cost is $18,000.
(This does not include travel expenses for the optional Hot Sheet Live presentation, which will be billed at cost.)
The YOUTH MARKET/YOUNG ADULT TREND TRACKING ANNUAL PRESENTATION is also available for non-subscribers.
ADDITIONAL SERVICES (related to the Zandl Group Trend Tracking Report):
Trend Tracking Ideation Workshops:
To make the Trend Tracking Reports even more actionable, we also conduct ideation workshops for our clients directly after the presentation to identify growth opportunities and create an immediate connection between their brands and services and our consumer insights and trend research.
Added Perspective for Consumer Research Projects:
We frequently enrich our custom research projects with insights from our Trend Tracking Reports. An ethnographic consumer research project can be enhanced with learning from our nationwide panel data.
Trend Evolution Studies:
With over 15 years of trend tracking amongst young adults, teens and tweens, we are able to identify how trends are evolving and the key ways in which new behaviors and attitudes manifest themselves. This rich database of learning tracks a broad range of trends and consumer behaviors and attitudes including economic cycles and their impact on young consumers, the growing influence of technology and social networking, how status & luxury is being redefined, the evolution of “green,” entertainment and media consumption and nightlife and food/beverage trends. |
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