Consumer Insights & Trends

The Zandl Group is a New York-based consumer research agency specializing in directional research to help businesses better understand their consumer and anticipate future trends.

Over the last 20 years we have pioneered the use of many non-traditional and ethnographic research approaches that yield rich consumer insights while also providing clients with first-hand exposure to their consumers’ world.  Our consumer-centric approach is dedicated to keeping brands on-trend and culturally relevant to today’s hard to reach consumer, from Generation Y/Millennials to Generation B/Boomers.

Our team is recruited from diverse fields including anthropology, the arts, tech and brand management, providing a broad range of experience and a depth of reference points.